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Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. En poursuivant votre navigation, vous acceptez la politique Cookies, le dépôt de cookies et technologies similaires tiers ou non ainsi que le croisement avec des données que vous nous avez fournies pour améliorer votre expérience, la diffusion des contenus et publicités personnalisés par notre enseigne ou par des partenaires au regard de vos centres d’intérêts, effectuer des études afin d’optimiser nos offres et prévenir les risques de fraude. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Le prix Kindle a été fixé par l'éditeur. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness In this book, Berger reveals the secret science behind word-of-mouth and social communication. Buy the eBook. Chip Heath, co-author of Made to Stick. Jonah Berger. If you said advertising, think again. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. People don't listen to advertisements, they listen to their peers. Buy Contagious: Why Things Catch on by Berger, Jonah (ISBN: 9781451686579) from Amazon's Book Store. Contagious reveals the secret science behind word-of-mouth and social transmission. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. -- Charles Duhigg, author of the bestselling The Power of Habit“If you are seeking a bigger impact, especially with a smaller budget, you need this book. This is a breakdown of the book Contagious : Things Catch On by Jonah Berger. What makes things popular? SimonandSchuster.com; Amazon.com; Barnes&Noble.com - $12.99; Books-A-Million; IndieBound; All sellers » Contagious: Why Things Catch On. As a playbook for marketers, Contagious is a success.” -- Danielle Sacks, Fast Company“Contagious contains arresting — and counterintuitive — facts and insights. Utilisez un autre moyen pour partager. Get this book in print. Why things catch on . Achetez et téléchargez ebook Contagious: Why Things Catch On (English Edition): Boutique Kindle - Marketing : Amazon.fr But why do people talk about certain products and ideas more than others? Summary of the ideas in Jonah Berger's book: "Contagious" highlights the six key STEPPS principles that come into play when products or ideas become contagious: S - Social currency T - Triggers E - Emotion P - Public P - Practical Value S - Stories Added- value of this summary: Save time … Note: If you're looking for a free download links of Contagious: Why Things Catch On Pdf, epub, docx and torrent then this site is not for you. Full content visible, double tap to read brief content. If you said advertising, think again. Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. Why do people talk about certain products and ideas more than others? Des tiers approuvés ont également recours à ces outils dans le cadre de notre affichage d’annonces. Jonah Berger knows the answers, and, with Contagious, now we do, too.' Suivez cet auteur et recevez des informations sur ses nouvelles sorties et des recommandations de lecture personnalisées. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”, “Jonah Berger is as creative and thoughtful as he is spunky and playful. Buy eBook - $12.99. Read this book using Google Play Books app on your PC, android, iOS devices. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. And what makes online content go viral? Contagious combines ground breaking research with powerful stories. Why do some things get more word of mouth than others, and how, by realizing that science, we can make our own things more successful? If you thought advertising, think again. Simon and Schuster, Mar 5, 2013 - Business & Economics - 256 pages. Learn how the … . Contagious why things catch on pdf What makes things popular? Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. . Contagious: Why Things Catch On - Ebook written by Jonah Berger. See all formats and editions Hide other formats and editions. Cet article dispose d’une quantité maximum de commande. Free with your … Why are some stories and rumors more infectious? Contagious . Ebook Contagious: Why Things Catch On Free Read. Download for offline reading, highlight, bookmark or take notes while you read Contagious: Why Things Catch On. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Berger has been recognized with a number of awards for both scholarship and teaching. READ Contagious: Why Things Catch On FULL ONLINE. From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations. People don’t listen to advertisements, they listen to their peers. . “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things … . Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Kamala Harris. Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. Noté /5: Achetez Contagious: Why Things Catch On- de Berger, Jonah: ISBN: 9781451686579 sur amazon.fr, des millions de livres livrés chez vous en 1 jour Contagious: Why Things Catch On eBook: Berger, Jonah: Amazon.com.au: Kindle Store ... Contagious: Why Things Catch On Kindle Edition by Jonah Berger (Author) Format: Kindle Edition. TsukamotoEmu. Trending. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. . 4.6 out of 5 stars 1,208 ratings. Discover how six basic principles drive all sorts of things to become popular. I highly recommend reading it so you can get the in-depth stories and studies he tells to back up his points. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. 'If you are seeking a bigger impact, especially with a smaller budget, you need this book. Charles Duhigg, author of the bestselling The Power of HabitWhat makes things popular? The chapter on social currency describes how you can yoke your product to your customers desire to improve their image making word-of-mouth, and web, your best … The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics.”, Publishers Weekly, 'Why do some ideas seemingly spread overnight, while others disappear? If there were a 'like' button underneath it, you'd probably find yourself clicking it." Articles que vous avez consultés récemment, Recyclage (y compris les équipements électriques et électroniques), Conditions de participation au programme Marketplace, Annonces basées sur vos centres d’intérêt. Everyday low prices and free delivery On eligible orders to become popular word of mouth social... 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